In 2000, when I enrolled in NYU's ITP program. It was rather difficult for me to accept the fact that I've made the switch from a marketing and software engineering background to arts. At the time I posted the question to our dean, Red Burns, that how do I become an artist? Her answer was rather interesting : whatever you do, tell a story! At the same time, I had an opportunity to discuss my work Morse Notes with my classmate Noah Hendler, a former UN Photographer and his reply to my question was : you've always been an artist, but you paint with software code and software is your art. These two little discussions shaped my idea of arts and who I was. Since then, I've always though of myself as someone who makes tools. Thus, the motto for my creations, be it arts or technology, has always being : "tool to tell thy tales", since then. I've always been a tool creator, therefore, my art is to create tools so that others can use to tell their life stories. In English, it is only natural to call my creations "storyteller's tools". To honour my Canadian heritage, thus the brand name in French "raconteur de outillage" came to be. And the 5Ts from the motto was used to create the brand logo : a ladder that one uses to cross challenges in life and climb ever higher .

在2000年的時候，我剛進入紐約大學的互動電訊科系就讀。當時，我很難接受我一個行銷跟軟體背景的人，突然間跑去當李安的學弟在一間這樣的學校念藝術研究所。當時我有機會把這個問題拿去問我們系主任Red Burns，說：我如何當我自己是一個藝術家？當時，她給了一個很有意思的答案：不管你做什麼作品，只要它說了一個故事，就是藝術。同時間，我有機會跟原本是聯合國攝影師的同學Noah Hendler討論我的摩斯音符作品，而我也問了同樣的問題，他的回應是：你一直都是藝術家，只是你用程式碼作畫，而你的藝術作品就是電腦軟體。這二個小小的討論，改變了我看我自己的方式跟對藝術的看法。從那時我開始定位自己是一個創造工具的人，所以我的藝術就是創造工具給別人拿去說他們的人生故事。若是用中文的講的話，我的作品其實都該叫做:說書工具。為了凸顯我的加拿大文化傳承，所以我把它翻譯成法文：raconteur de outillage 當做是品牌名稱。而"說你的人生故事的工具" 的英文tools to tell thy tales的字頭的五個T，拿來設計成了商標：一個跨越人生挑戰向上爬的階梯。