Brand Story

Ｗhen I enrolled in NYU's ITP program. It was rather difficult for me to accept the fact that I've made the switch from a marketing and software engineering background to arts. At the time I posted the question to our dean, Red Burns, that how do I become an artist? Her answer was rather interesting : whatever you do, tell a story! At the same time, I had an opportunity to discuss my work Morse Notes with my classmate Noah Hendler, a former UN Photographer and his reply to my question was : you've always been an artist, but you paint with software code and software is your art. These two little discussions shaped my idea of arts and who I was. Since then, I've always though of myself as someone who makes tools. Thus, the motto for my creations, be it arts or technology, has always being : "tool to tell thy tales", since then. I've always been a tool creator, therefore, my art is to create tools so that others can use to tell their life stories. In English, it is only natural to call my creations "storyteller's tools". To honour my Canadian heritage, thus the brand name in French "l'Outillage de Raconteur" came to be. And the 5Ts from the motto was used to create the brand logo : a ladder that one uses to cross challenges in life and climb ever higher .

Behold!!! This is the showcase for an HCI and Interactive Art expert, when his attention is turned to design tools for everyday living.

Mission Statement

We, at L'Outillage De Raconteur, aims to make inspired tools that further and refine all daily chores thus enabling them to be chained together as the life stories of our endusers.

Our crafts, our arts and our stories unfold as the tools materialize out of boundless imaginations.

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Nous, à L'Outillage De Raconteur, vise à fabriquer des outils inspirés que et affiner toutes les tâches quotidiennes ainsi leur permettant d'être enchaînés que les histoires de vie de nos utilisateurs finaux.

Nos métiers, nos arts et nos histoires se déroulent que les outils se matérialisent sur l'imagination sans limites.

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Nosotros, en L'Outillage De Raconteur, tiene como objetivo hacer inspirados Herramientas que más y afinar todos los quehaceres diarios ASÍ lo que les permite ser encadenados juntos como las historias de vida de nuestro usuario final de. Nuestras artesanías, nuestras artes y nuestras historias se desarrollan como las herramientas se materializan de imaginación sin límites.

Nuestras artesanías, nuestras artes y nuestras historias se desarrollan como las herramientas se materializan de imaginación sin límites

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Wir bei L'Outillage De Raconteur, zielt darauf ab, inspirierte Werkzeuge, die weiter zu machen und zu verfeinern, alle täglichen Aufgaben so dass sie zusammen als die Lebensgeschichten von unseren Endkunden verkettet werden.

Unser Handwerk, unsere Kunst und unsere Geschichten entfalten, wie die Werkzeuge materialisieren von grenzenloser Fantasie.

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我們，說書工具行，目標設於製造激勵人心的工具，用於推廣還有修養日常工作還跟生活作息的層次，使他們的使用過程，能夠被連結成我們的客戶的精彩人生故事。

我們的工藝、我們的藝術、還有我們的故事跟隨著這些工具經由無遠弗屆的想像力而粉墨登場。